In this race there are two competitors, Yoast is 1st
I use Yoast on all my websites. www.academy.thereach.ai, www.thereach.ai and www.vividatelier.pl . Amazing insights, I can tailor the blog …
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What is Yoast?
Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO…
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Popular Features
- Integration with web analytics tools (42)9.797%
- Site recommendations (42)9.696%
- Keyword analysis (49)9.696%
- Page grader (53)9.292%
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Pricing
Premium
$99.00
Cloud
Per Site
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://yoast.com/wordpress/plugins
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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#DEMO Instalação Plugin Yoast SEO PREMIUM
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Video SEO for WordPress by Yoast demo
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What is Yoast?
Yoast SEO helps to ensure a site meets the highest technical SEO standards. It also provides tools to optimize content for SEO and overall readability. Yoast is built to:
- Include everything needed to start ranking in search engines
- Automatically take care of all of a site’s technical SEO
- Provide access to 6 free academy courses
Yoast Video
Yoast SEO Demo
Yoast Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Yoast offers a set of tools developed by Joost de Valk and team, founder of yoast.com and Wordpress enthusiast. These tools are designed to help content rank higher and are subsumed under the Yoast Complete pack, which includes Video SEO for rank climbing with embedded videos in a Wordpress site, WooCommerce SEO for the WP ecommerce plugin, News SEO for rank climbing in Google news, Local SEO for (as the name implies) climbing in local listings with more complete information so can be located (e.g. Google Maps, a store locator, etc.), and Premium SEO redirect manager for dealing with common redirect errors and issues.
Yoast Complete for a single site license can be obtained for $279, for up to 5 sites for $479, and for up to 20 sites for $849. The plugins may also be bought individually, and yoast.com now offers a Google Analytics (GA) plugin.
Yoast starts at $0.
Reviewers rate Local SEO and Integration with web analytics tools highest, with a score of 9.7.
The most common users of Yoast are from Small Businesses (1-50 employees).
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Yoast, the WordPress SEO plugin, has been widely used by various individuals and organizations to optimize their websites and improve search engine visibility. Users have found Yoast to be particularly valuable for on-page SEO optimization, providing a comprehensive checklist for elements such as metadata, URLs, headers, and more. The plugin's red-yellow-green light icon serves as a visual indicator of how well optimized a page is, allowing users to stay on top of their optimization efforts.
Freelancers, small business owners, and marketing professionals have relied on Yoast to boost their online presence and attract potential customers. Additionally, Yoast has played a crucial role in helping bloggers optimize their pages for better rankings. The user-friendly interface and real-time suggestions provided by Yoast make it accessible to both non-expert users and SEO novices who are looking to optimize their own content. From optimizing blog posts and images to managing URLs and interlinking suggestions, Yoast offers a range of features that simplify the process of search engine optimization.
Furthermore, organizations and agencies have leveraged Yoast to set up SEO for each page or article on their websites, providing oversight of writers' SEO tasks. The structured markup capability of Yoast has proven invaluable in ensuring that pages meet SEO standards and comply with industry regulations. With its extensive training resources and comprehensive plugin options, Yoast has become the go-to tool for WordPress users looking to maximize their SEO efforts.
Overall, Yoast has proved indispensable in optimizing WordPress websites for search engines, attracting organic traffic, meeting deadlines, and maintaining structured content. By offering practical recommendations and insights into keyword density, readability scores, and meta data optimization, Yoast delivers valuable assistance in driving qualified traffic to websites.
Seamless integration: Users have praised Yoast for its seamless integration into the WordPress platform, eliminating the need to switch between different pages or platforms for optimization. This convenience has been highly appreciated by numerous reviewers.
Real-time tips: Many users have found Yoast's real-time tips to be invaluable. The ability to receive immediate feedback and guidance on optimizing their pages or posts through live scans of page templates, links, and copy has been highly valued by a significant number of reviewers.
Training resources: Yoast's training resources have received great praise from users. These resources are considered helpful in making the complex topic of SEO easy to understand and implement. They enable users to improve their knowledge of SEO effectively, as mentioned by multiple reviewers.
Unhelpful customer support: Some users have expressed frustration with the customer support provided by Yoast, stating that it has been unhelpful and lacking. This issue has been mentioned multiple times in user reviews.
Confusing user interface: The software's user interface has been criticized for being confusing and overwhelming. Users have found it difficult to navigate and complete tasks efficiently, leading them to believe that the software is not user-friendly.
Lack of comprehensive SEO insights: Users have expressed a desire for more comprehensive SEO insights and tools beyond just on-page optimization. They feel that the current features are lacking in providing competitive analysis and tracking SERP performance.
Users have provided several recommendations for Yoast based on their experiences with the product. The three most common recommendations are:
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Start with the free version: Users recommend starting with the free version of Yoast as it provides a range of useful features for optimizing website SEO. It is helpful for improving search engine rankings and increasing website traffic.
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Use for WordPress websites: Yoast is highly recommended for WordPress websites, as it offers specific plugins and tools tailored to this platform. Users find Yoast beneficial in expanding their understanding of SEO marketing and improving blog SEO, ultimately helping to boost website ranking in search engine results.
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Automate and save time: Users appreciate how Yoast automates various on-page metadata-related tasks, saving them valuable time. It is effective for day-to-day SEO activities and provides a helpful guide for implementing SEO improvements. By using Yoast, users can ensure proper optimization of content and keep up with changing SEO trends.
It's important to note that while many users recommend Yoast as a top SEO plugin for WordPress websites, some caution that it may not be the only tool needed for comprehensive SEO optimization. Additionally, some users express satisfaction with the free version and suggest that the premium version may not be necessary.
Attribute Ratings
Reviews
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May 31, 2022
Best Plugin For WordPress SEO
Score 8 out of 10
Vetted Review
Verified User
Yoast SEO is best for SEO on page optimization it helps me to add schema like FAQs. One of the best parts of it is the updated version of Yoast. if you add FAQs by using the Yoast widget you don't need to add FAQs schema it will add automatically. Also, Yoast suggests the optimal meta tags limit so that you won't forget to optimize.
- On Page Optimization
- Allow to setup bulk meta tags
- Yes, I have one major concern with Yoast Seo, I see that if I didn't update the plugin for a long time then it has created a breach and allowed bots to publish the bots website. I request the team please work on it.
January 12, 2022
Yoast do not deliver to its promise
Score 5 out of 10
Vetted Review
Verified User
[In my experience,] Yoast Premium
does not function to its fullest potential if you use WP Bakery Page Builder.
When I purchased the Premium version, I did not know it. It works well with
other page builder plugins. I think that somewhere before committing to the Premium
version, it should be made clear
- the basic version is sufficient
- [...]
November 10, 2021
SEO is not magic, anyone can do it with Yoast SEO plugin
Score 9 out of 10
Vetted Review
Verified User
Yoast SEO Plugins is a major plugin on our website which has replaced an SEO freelancer who failed to provide a transparent service. We saw no ROI from his work. Now we do all SEO optimization ourselves and regret we had not installed a pro Yoast plugin earlier. Content marketing combined with Yoast plugin is the best combination for your website.
- SEO recommendations for content
- Good scoring system for every post
- Pays attention both to optimizing text and images\video content
- Some automatic features would be helpful
- Before and after score
- More tutorials
June 29, 2021
Yoast does SEO for Wordpress better than anyone else
We use Yoast Wordpress SEO Plugins in our content and digital development groups. The
content team says "we can't work effectively without the SEO plugin". Yoast Wordpress SEO Plugins provides a number of important features our writers rely on:
- Internal links to other content. We have over 40,000 posts and this feature makes it simple to link to relevant content.
- Readability analysis. Our writers require this to ensure their work is consistent and reads well.
- Overall SEO score. Our editors
- Oversight of writers SEO tasks. The posts screen provides an overview of SEO scores of content as it's being produced.
- Yoast News plugin. This handles the publishing of content to Google News.
- Social media integration with Twitter and Facebook.
- Manage
what types of content appears (and how) in search engines. Wordpress
makes just about everything indexable and we use Yoast to tame some of
that, especially custom post types.
- Readability analysis is often overlooked but a poorly written article can turn visitors off. Yoast Wordpress SEO Plugins helps with that to the extent we don't need a bunch of full-time editors.
- Helps to build accurate meta data. Though not as important as it once was on its own, metadata is still important for Knowledge Graphing and Schema.org. Yoast Wordpress SEO Plugins handles all of that without the need of developers.
- The Insights section provides important data about content itself, including prominent words, internal links and link suggestions. Our writers rely on these features to provide the best content possible.
- Yoast Wordpress SEO Plugins does many things and does them well; however, there may be a need for a separate Schema.org plugin if you require finer control when it comes to metadata and which schemas you may want to use. Same applies to XML sitemaps.
- In a recent upgrade (version 14), Yoast Wordpress SEO Plugins added a new indexable feature that combined all metadata for objects on a site into a couple of new tables. For small to medium sites, this wasn't an issue. For larger sites (40,000 posts or more), it caused more problems than it solved to the extent we reverted to a previous version (13.5) and remained there until well after version 15 was released. Be aware that your database will grow more rapidly in size as a result.
- We disabled the built-in XML sitemap generator as it caused excessive database usage when creating new maps. For now, we're using a different plugin for that function until the issue has been addressed with Yoast Wordpress SEO Plugins.
June 22, 2021
Best SEO Plugin for Wordpress
Score 8 out of 10
Vetted Review
Verified User
I [have been] using Yoast Wordpress SEO Plugins for the last few years to Optimize the Contents for search engine which ensures a better ranking in google and other popular search engine. Actually, it is the most popular and advanced SEO tool available in the market. Choice of target keywords and send a signal to the search engine.
- Better Ranking in the Search Result
- Target a particular keywords
- Target related keywords
- Add meta description
- Although this tool is user friendly, i think there is scope of improving the color combination and visual outlook.
May 24, 2021
A plugin that quickly optimizes WordPress sites for the search engines and social medias
Yoast Wordpress SEO Plugins are being used in our organization to quickly optimize posts and pages for various search engines and social media. With the bundle of plugins for SEO it is easy much easier to optimize video content, news posts, and woocommerce products. It provides a user-friendly interface to add meta keywords on any page and see its score with a preview from search engines result.
- Optimize any post, page, or product with the best keywords
- Get previews of sharing on social media and search engine result
- Gives SEO and readability score and ways to improve
- Generates clean XML sitemap
- $199 for an annual subscription is quite expensive in the WordPress ecosystem
- The plugins can integrate features to add rich snippets
- The suggestions shown by the plugins are not applicable all the time
February 26, 2020
It's Okay
My company has a few websites that are off our platform and using WordPress, so as their SEO analyst I had to become familiar with the software. The SEM department of the company uses Yoast and quite honestly it becomes useless when we are trying to target a handful of focused keywords.
- Creates a redirect when I change permalinks, something most other redirect plugins don’t do.
- It gives internal link suggestions.
- The internal link suggested aren't always great suggestions.
- I don’t need the content insights feature telling me what words I use most on a page.
February 17, 2020
Must-have SEO plugin for bloggers and freelancers
Yoast fulfills the need of search engine optimization. It integrates with WordPress and quite easy to get started. It helps me to attract the organic traffic from the internet search engines like Google, Bing, etc. It also helps to keep structured and organized content throughout the blog. Search engine algorithm often changes, but with Yoast plugin, no need to worry it.
- Keyword optimization.
- Quick indexing.
- Expensive.
- Social media previews are limited.
February 04, 2020
Yo Ho better SEO with Yoast SEO Plugins
I run a small SEO agency. If a client has their site on WordPress then they have Yoast Premium, at the least, running on the site. For our clients that are geo-located, we also run Yoast Local. Yoast makes managing a site much easier. In fact, Yoast has become so robust that we almost consider it more of a platform than just a plug-in. Managing URLs, the interlinking suggestions, the ability to have some control over SERPs and now with the structured markup it is capable of it, would be hard to live without. The other really nice thing about Yoast is they have very good training when it comes to the use of the plug-in.
- Yoast does a great job of managing many of the back-end functions in WordPress. Especially when it comes to handling things like the robots.txt and xml.sitemaps. But this is just the beginning of what Yoast can do.
- One key feature is the ability to do 301's and 410's right in Yoast. This is really helpful when re-designing a site.
- I have quite a few Yoast products in my account. One thing I have found with the Yoast Web Dashboard is that it can at times be a bit confusing as to which Lic is associated with which site. Not a huge deal but can be a little frustrating
- One thing Yoast needs to do at the moment is to figure out what to do with the "Search Console" menu choice in the plugin. that area for the moment is broken due to the loss of a Google API.
January 17, 2020
A must-have plugin for companies of all sizes
Because of regulations within our industry, we aren't allowed to do very much in terms of outbound marketing. That being said, a good portion of our new business relies solely on prospects finding us, becoming interested, and passing our pre-qualification checks. In addition, because our company name is fairly common, with some examples even operating within our industry, having good SEO practices in place equates to survival. Yoast is integrated within our Wordpress installation (managed by myself and accessed by one other user within marketing), and its automatic checks and ratings for page/content scoring have proven invaluable as we continue to create and organize educational content within the different verticals on our website and educational portal.
- Content assistance - Focus keyword reports, content insights, and Yoast's active content checker have been incredibly helpful as we continue to produce new content and refresh old content.
- Redirect manager and technical configuration - An organized and regularly-updated site structure is crucial for ensuring an effective behavior flow throughout our website and educational portal. Yoast helped us avoid crawler confusion by updating our link structure and removing orphan links, deleted pages, and content pages that had been moved and/or consolidated.
- Conflicts with other plugins - Occasionally, Yoast is the number one enemy of site optimization plugins and has caused the site to crash a small handful of times when updates are mismatched. It's also fairly resource-heavy, which can present some issues for developers/admins looking for a lean Wordpress install.
January 15, 2020
Yoast SEO Best Plugin for Keyphrase Optimization
We migrated all our WordPress websites to using Yoast WordPress SEO Plugins to help improve SEO for all posts and pages. I host 1500+ blogs on the Tripawds multisite network and make the plugin available to all members who wish to implement SEO on their blogs. The Yoast WordPress SEO Plugins scoring system allows us to optimize key phrases and content efficiently.
- The Yoast WordPress SEO Plugins Score is beneficial for optimizing key phrases and content.
- Yoast WordPress SEO Plugins Analysis and ranking provides expert direction for optimization.
- Import of previous SEO plugin keywords did work as expected.
- The Yoast Readability highlighting feature does not always work due to specific plugin conflicts.
January 10, 2020
Easy to use SEO tool for both novice and advanced users
We use Yoast for our marketing website, with the goal of making sure all our pages our structured optimally for search engines, and to flag any potential indexing issues. In particular, we use the snippet tool on individual pages to ensure that the right title and description shows for each page; we also use it to discourage search engine indexing across landing pages, or pages that are in development or for limited audiences only.
- Intuitive interface that makes it clear what elements of a page/site you need to address for search engine optimization.
- Very customizable - You can choose whether you want a setting to apply to an entire category or just a single page.
- The readability feature is nice in theory, but I feel like it should adapt to the content/ audience focus of your site (or have the ability to manually set the desired level). I work on a site that is more advanced, and the flags for readability can be distracting.
- It seems as though more and more features are being moved to the Premium version, which is understandable but can be frustrating. For example, it'd be nice to be able to manage robots.txt files directly in Yoast.
January 06, 2020
A must-have for every WordPress website
I use Yoast on every website I build and the vast majority of the blogs I write for. Yoast makes it easy to ensure that you're doing everything in your power to optimize for a given keyword (or multiple keywords), as well as cover your bases regarding related onsite SEO best practices. If you have a WordPress blog, you need Yoast. Best of all, the basic plugin is completely free to use!
- Useful readability checker with feedback.
- User-friendly interface for editing meta data.
- Readability checker could get more specific (like Grammarly).
- It's hard to understand the difference between premium plugin offerings (like Yoast SEO Premium versus the WooCommerce SEO plugin).
December 30, 2019
Yoast SEO, the Best WordPress SEO plugin
Yoast WordPress SEO plugin is what we install on every WordPress website we maintain. It makes the websites SEO friendly and easy to configure in terms of titles, meta descriptions, visibility, Schema.org, robots.txt and sitemaps, taxonomies...which roughly translates to Onsite and Technical SEO.
It takes care of several key things that WordPress doesn't do well upon clean install.
It takes care of several key things that WordPress doesn't do well upon clean install.
- Onsite SEO (titles, descriptions, content analysis...)
- Technical SEO (breadcrumbs, robots, sitemaps, Schema.org)
- UI (it doesn't use standard WordPress dashboard elements or design language and it should).
- Marketing (it should slow down with ads).
December 13, 2019
Easy breezy page editor
SEO is a buzzword that's been around for a while. For many, it's this elusive mysterious thing, that businesses have heard of and should be doing, but many don't know how to implement. This is especially true, in my experience at small companies, that don't have a dedicated SEO specialist. Enter Yoast WordPress SEO. This plugin makes it easy to identify SEO problem spots on your website.
- It is extremely easy to use. You don't have to be an SEO expert to make improvements to your site.
- There are multiple price levels of service. This makes it affordable for businesses.
- Yoast WordPress SEO plugin doesn't take formatting into consideration. The plugin often suggests that I don't have enough transition words in my text. With multiple paragraphs, text divided into columns taking that suggestion would read strangely.
December 04, 2019
Searching for a great SEO tool? You've found it.
The Yoast SEO Plugin for WordPress helps us make all of our web content more searchable- and findable- by making it super simple to optimize every post and page. The ability to audit new and existing content in real-time and get concrete suggestions on ways to improve our SEO makes it easy to keep up with ever-changing best practices.
- SEO Analysis: This is the best. As you create content, you get a real-time audit of what you're doing right and, more importantly, what you need to fix in order to make that content as optimized as possible.
- Set up wizard: Once Yoast is installed, their wizard helps ensure it can get to work immediately at making your website more Google-able. Could not be simpler.
- Free training: Just getting started with SEO or Yoast? They have free training videos that make it so easy to get up to speed and start optimizing your content.
- Density: Because even the free, basic Yoast SEO tool has SO MANY FEATURES, if you're brand new to SEO as a concept/practice, you might feel a little overwhelmed at first. Just go watch the training videos!
- Bulk Title Editing: I'm sure this tool can be useful, but I've never found it to be particularly intuitive or helpful.
- Limitations: I'm grasping at straws here, but it would be nice if some of the premium (paid) features- specifically the social media previews- were available in the free version. Like I said, grasping.
December 04, 2019
A great, free SEO plugin option but no need to pay for premium
Currently, Yoast SEO Premium is used to help make it easy to quickly make adjustments to blog articles before publishing to ensure they are as optimized as possible. The other great use is the simple redirect tool which automatically detects and creates when a URL has been changed - this is a great feature, particularly at times when you are doing multiple tasks and may forget to go back and set one up!
- Readability - makes it easy for you to assess the reading level of your piece to ensure it is correct for your intended audience.
- SEO tips - red/orange/green traffic light system to provide tips on what aspects need improving to be SEO-focussed.
- Redirect tool - easy, automated detection and setup.
- Internal link counter - tool failed with other plugin capability and the "help" desk haven't actually helped...
- Customer service/support - only offered for those who pay for a subscription but even when you have one they aren't exactly helpful (in my experience).
- SEO notifications - it would be great to be able to specify which pages you want these for as currently, we get hundreds for irrelevant pages.
December 04, 2019
We're toasty with Yoast!
We use it on most of our online magazines. Even though we don't really need SEO as part of our business model, the readability score, etc. are rather important for actual users as well. We trust that the developing algorithms help us create better content and increase our revenue.
- Color coded signals for rating content
- Previews of the content in Google
- We don't use it enough to have problems with it. What we use is perfect.
November 15, 2019
The SEO Plugin for Beginners
Yoast SEO is a popular WordPress plugin that helps websites to rank higher in various search engines. I started using the plugin back in 2016, as it was a free tool recommended for beginners and said to be easy to get started with. Yoast is the only tool I currently use to help optimize blog post content, images, and for social integrations.
- Free plan: for startups not yet ready to invest in an SEO tool, Yoast provides a free option with plenty of useful features.
- Insights and analytics: Yoast provides a useful comprehensive analysis with the use of meta descriptions, keywords, and post length.
- It's useful in helping to customize the text snippets when blog posts are shared from the website to Facebook and LinkedIn.
- Lack of useful tutorials and tips on how to improve scores.
- We've found that it frequently marks down scores due to passive voice assumptions, even though you might not have spoken with a passive voice.
- I've found that at times it can slow down my site.
- For it to truly help with SEO, you’ll need the advanced premium features.
July 06, 2019
Yoast is THE tool for SEO
I am personally using Yoast for promoting my personal website and my clients' sites. The SEO plugin (Yoast) is the tool I use to assure that Google and other search engines are detecting the keywords that I assign to a given site (either mine or a client's). I am a private web developer and offer services for SEO to clients. Yoast is the first plugin I began using many years ago for an individual client. When I saw the results that were showing in Google Analytics, I then used it for my site. As sites are developed, I have continued to provide the installation of Yoast, and I strongly encourage web clients to purchase the paid version in order to then have access to more tools within Yoast.
- It has a user-friendly interface.
- Directions for beginners to advanced users are provided.
- My phrases and/or search terms are easily placed in the form during setup.
- The installation is as simple as any other plugin, if not simpler.
- It shows to slow down the sites I have used it on - so it is slow loading on the end-users part which could discourage them from using the site. It makes a WP site more bloated than it may already be.
- The premium version is required for some of the simple items. I understand that the programmers have to be paid for the Premium, but more may use it if all or more of the basics were available to test it with.
- A subscription payment is a bit much in my opinion. The option for support payments would work better, I think. I could get more clients to use the premium if that were the case.
- Something that I have experienced is that other SEO techniques can't be used, as they often conflict with Yoast.
June 29, 2019
Perfect On-Site SEO Solution for Beginners
We use Yoast SEO in one way or another on nearly every site we build. It's a great SEO tool that is very simple to use and understand. As with so many things in life, it's easier and better to do search engine optimization as you go. Yoast SEO's stop-light rating system and easy to follow improvement suggestions make it ideal for non-expert users who want to write their own blog posts.
- Easy to install and set up.
- Easy to optimize posts and pages.
- Simple to understand suggestions for improvement.
- The free version is great, and there are even more benefits from the paid versions.
- I can't think of a thing — we love Yoast!
May 15, 2019
Easy, reliable SEO plugin for Wordpress
The Yoast WordPress SEO Plugin is being used as a marketing tool on our website. It reviews and "grades" pages and posts based on SEO and readability. It is a quick way to address SEO on pages.
- This plugin is extremely easy to use. The interface is clean and simple. If you are at all familiar with the concepts of SEO, you shouldn't have a problem using this program.
- With a simple toggle, this plugin will highlight areas within your text that need improvement. For example, if you write very long sentences, with a click of a button you can see which need attention.
- The stoplight-type color coding is quick and easy to see how a page's SEO and readability are measured to industry standards.
- As much as I like the highlighting of errors, as I fix one area I lose the highlight and have to scroll to the bottom and ask to show the highlights again.
We are an affiliate for a primarily digital product. Web presence is practically the only entry into the sales funnel, so building traffic is fundamental. We use Yoast WordPress SEO plugins for all our blogging, because it encourages "best practices" for SEO - good SEO plus thoughtful keyword selections are the keys to getting traffic to the site.
- SEO coaching - best practices for SEO are always in flux. Yoast gives step by step guidance for APPROPRIATE use of keywords in text, headings, subheadings, titles, and images. Yoast also provides reminders for other elements - outbound and internal links, customized meta and the like.
- Readability analysis - Whether readability is essential to SEO, I'm not sure, however, I do believe good writing will provide a better guest experience, which helps entry into the sales funnel. Yoast provides a variety of analytics on readability, such as use of subheadings, sentence length, passive voice, reading ease, etc. Great discipline in becoming a better writer, and hopefully improving SEO!
- Integration - Yoast "plays nice" with other tools! You can integrate Yoast with Google Search Console and your social media for a better, more comprehensive view of your traffic, your site, and your audience.
- Great for beginners and experts alike - even if you had to google "SEO," Yoast is for you! It's easy to set up and walks you through everything you can and should be doing. As you get more advanced, it's highly customizable -- well, there's settings for advanced customization, I'm not an SEO expert, so I haven't gone there yet!
- SEO is complex, and Yoast can seem a little overwhelming just going through all the options available. It would be nice if there were some help with prioritization - "this is essential," "this will is useful, but may only marginally improve your reach," or some other priority generalization.
- Over-reliance on Yoast can be detrimental to your traffic! It's not entirely their fault, but, it's easy to "fall asleep at the wheel," and let your Yoast dashboard become your sole SEO adviser. Well, like every product, there are sometimes bugs and issues which can affect rankings, so, you have to be aware and make sure you also independently check your results!
- Keyword research integration would be great - I don't know if it's available in the premium package, but, I still use my google adwords to research appropriate keywords
December 17, 2018
Yoast SEO plug-ins WILL help you get your site noticed!
I use Yoast Wordpress SEO Plugins on our main website to help improve our SEO and to check-- whenever changes are made-- that our site is still all clear without errors.
- Ease of operation -- Install the plug-in and follow their step-by-step instructions. It's really that easy.
- Level of detail -- This plug-in will inform you when your page is not optimized, but also shows you the steps you need to correct the problems without any of the guesswork.
- Plays well with WordPress -- I know this seems like a no-brainer, but it does not mess up your site. Yoast does a great job of making sure that their plug-in works correctly with the most current version of WordPress.
- Can be a little too aggressive -- Sometimes you just don't need the level of detail that it recommends. And also sometimes even after completing their recommendations, it still kicks back errors.
- The interface hasn't been updated in a while, so while it does work it is starting to look stale in comparison to similar products.
- They could make it easier to change things site-wide.
December 13, 2018
Yoast, an Important SEO Guide
I am a professional freelance photographer. As such, SEO is extremely important to my business. Since I don't have a storefront or physical presence, I need to be found online by potential customers. My website is powered by WordPress, so I chose Yoast SEO to accomplish the task of boosting my online presence.
- The biggest plus to me is how user-friendly the plugin is. I'm not very proficient in the area of web design and SEO, so having a plugin that is so powerful yet so easy to use is important. The snippet previews which show how a post will appear in a search engine make content-creating much more effective.
- Yoast helps identify technical issues within my website. Web design, even within the WordPress platform, is very complicated, and I would not be able to identify problems, such as with indexing, on my own. These problems are clearly shown in my WordPress dashboard, so I never miss them and always have the opportunity to correct them.
- Keywords are one of the most important factors when it comes to being found online. Yoast guides me through my posts by checking my content against the keywords I'm using, reminding me to include these keywords in specific areas and to use them the proper amount of times. It makes post-creating so much easier and I have more confidence in my writing.
- While Yoast is an important tool to use when writing posts, its guidelines shouldn't always be followed 100%, since it is, after all, a plugin and not a human. The green "go" lights can be misleading. I always try to trust my instincts when Yoast is encouraging me to word a phrase in a way that I know is not best. Yoast is a guide, not a science.
- With Yoast, it is possible to fall victim to keyword stuffing. It wants me to use a keyword a certain number of times, but it doesn't account for variations of that keyword I've already written that would be recognized in Google, such as the plural form, for example. So even though I've used a keyword in various forms the proper number of times, Yoast might not be giving me the green light yet, so I might stuff in more of that keyword, ultimately to the detriment of my post.
- My last complaint about Yoast is that the plugin does not keep up with Google, which is a huge problem since I use Yoast precisely to boost my website's presence within Google. And, when it doubt, I don't find that I can turn to Yoast support for help because their customer service is truly lacking.